Wider customer reach-when you sell a product or service through a national or global platform of an eCommerce website, then you tend to reach out to a much wider audience as compared to traditional commerce methods. This gives you a broader audience and hence the possibility of better overall sales.
Ability to be open 24/7-with an eCommerce website, you will give your audiences to purchase from you not just during regular store hours but throughout the day. Whether it is Sunday or a national holiday, your estore is always open. This too helps you to make more sales, hence boosting sales.
Better conversion rates-no matter how popular your brand is, if the conversion rate is low, then profits will be low. Having an eCommerce platform helps you to increase your conversion rate since people get a chance to immediately buy from you rather than wait to visit the store.
Easier to set up an eCommerce platform is definitely much easier to set up and run than an actual physical store.
Reduced risk, increased profitability-to manage and run an online store, you need a smaller workforce, thus increasing the margin between profits and spending. Also, there is also the advantage of reduced risk which adds to the list of the benefits of having an eCommerce store.